Geza Schoen reveals how new aroma chemicals come into existence.
Our world of art & chemistry
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What makes a fragrance cult?
Art or alchemy? Accident or design? Grooming journalist Lee Kynaston takes a look at what really elevates a fragrance to cult status.
Written Article 6 min read
Escentrics
Geza Schoen
Molecules
Our World
Trend
Scentscapes
Sophie Bew, Editor of AnOther Magazine, deconstructs the notion of scentscapes — redolent fragrance environments that evoke distinct moments, faces, places and eras.
Written Article 5 min read
Escentrics
Our World
Trend
Scent and Sound
Fragrance lovers are generally sensorial creatures, but it would be strange if a love of some of the finer pleasures in life were limited purely to olfaction. What about things that stimulate the other senses — cinema, art, dance, theatre, opera and music?
Written Article 6 min read
Art
Escentrics
Molecules
Our World
Trend
A microscopic look at our new Escentric packaging
Investigating the colours behind our products and packaging, the specific messages and ethos each colour conveys to enhance and not conflict with the fragrance's aromatic profile.
Written Article 7 min read
Art
Escentrics
Our World
Trend
Can we smell colour?
An examination of olfactory artists working with scent and colour in the context of contemporary art.
Written Article 7 min read
Art
Escentrics
Our World
Trend
The latest findings in Neuropsychology and Neuroperfumery
How sensory experience, synaesthesia and the super additivity of stimuli are linked to certain brain regions and how they can be used for the psychology of fragrance selection.
Written Article 11 min read
Art
Escentrics
Our World
Trend
Escentric Synaesthesia
We break the enigma of the multilinearity of the EM fragrances by revealing the kaleidoscopic ecosystem of neuroperfumery.
Written Article 3 min read
Art
Escentrics
Our World
Trend
New car smell
Scent goes beyond the perfume bottle. It is being employed in nearly every aspect of our daily lives, from the laundry detergent we use to the public spaces we frequent. But what is the process behind crafting these smells?
Written Article 4 min read
Trend
Sex in a Bottle
Ever wonder why certain scents can make one individual smell more attractive than the other? EM speaks to neuroscientists Dr. Rachel Herz and Dr. Janek Lobmaier to discuss the psychology, chemistry and physiology behind the smell of sexual attraction.
Written Article 6 min read
Trend
Scent and Social Distancing
Is there any point to scent when no-one but you can smell it?
Written Article 12 min read
Trend
Non-Binary Scents
Brands may still be marketing fragrances as women’s perfumes or men’s colognes, but for 2020 and beyond, these distinctions will become obsolete.
Written Article 8 min read
Trend
Reclaiming art space
What use is a glorious artwork if it exists in an elitist bubble? Whether it’s fragrance, fashion or fine art, one could say the most impactful pieces of art are those which speak to an audience regardless of age, gender or income.
Written Article 7 min read
Art
Trend
Is Niche Nevermore?
Amidst the ever-growing popularity of indie brands, the niche fragrance industry will need to reclaim its sense of identity.
Written Article 13 min read
Trend
True Niche
24 years ago, Mark Buxton cooked up a fragrance that ‘works like a medicine and behaves like a drug’. It was Eau de Parfum, the first fragrance from Comme des Garçons, and the first flowering of the anarchic creativity we now know as ‘niche’.
Written Article 3 min read
Our World
Trend
Escentric Bedfellows
It’s the coolest store in Berlin, maybe even the world. Escentric Molecules’ stockist, Andreas Murkudis, is where Geza Schoen goes browsing for green trousers and brown paper hats… Here are a few of his favourite things.
Written Article 2 min read
Our World
Trend
Trend Lab
Fragrance trends have less to do with fashion and more to do with cutting edge chemistry than you might think. Geza Schoen gives you the insider view for 2017.
Written Article 2 min read
Geza Schoen
Trend
Maximum Minimalism
With Escentric Molecules, Geza Schoen has taken minimalism to the max. He explains how his love affair with less led to a whole new niche fragrance trend.
Written Article 1 min read
Geza Schoen
Molecules
Trend